Ethical... fair trade... organic... green... eco... We hear these phrases regularly. And it seems shoppers are much more aware of where their goods come from and how they are made these days. I've been looking into the 'green scene' in London and have found some great shops to recommend.
Alara wholefoods shop on Marchmont Street has been around since the late 1970s. Alara sells organic, vegetarian and vegans foods, plus organic beauty cosmetics and household products. There is a popular salad bar and hot food takeaway area with a few tables outside. All food is made on the premises. It's a great central location, near many backpacker hostels and cheaper London hotels.
Colin Firth (yes, Mr Darcy!) is one of the founders of this eco-friendly retail store in west London. As well as contemporary, ethical, Fairtrade and eco goods, you can request the services of environmental experts. The intention is for Eco Age to be a one-stop-shop for people to find inspiration, ideas and advice.
Ganesha is an alternative trading outfit that markets the traditional industries of India, working directly with the producers. Their aim is to add as much value to handmade products, through quality in design and production, thus maximizing the earning potential of the (often rural) producers, at source.
Howies casual and sports clothes are designed to last to give them a 'low impact' on the environment. But don't think that this functional ethical clothing is uncool; Howies is super-cool and its jeans are some of the best in town. They are well-known for their connection with skaters and BMX riders so you get the idea how laid-back but well-dressed their style has become.
Terra Plana produces fashionable shoes from recycled materials using an unusual combination of artisan techniques and modern technology. Terra Plana shoes are kinder to the environment and to factory workers, yet they are also good for your feet. With Terra Plana you can now buy ethical shoes to go with your ethical clothing.