Absolut Ice Bar London Aquatic Theme

Thursday November 5, 2009

London's coolest bar (geddit?), Absolut Ice Bar London is rebuilt every six months with new crystal clear ice from the Torne River in northern Sweden. In October 2009 an aquatic theme arrived, meticulously recreating underwater scenes.

Intelligent lighting installations, based on underwater light reflections, enhance the imaginative concept while real footage of fish, jellyfish and other deep sea creatures are projected on to the walls. Crafted within the ice facia, a large anglerfish with a crescent-shaped mouth filled with sharp, translucent teeth reinforces the feeling of being far below the ocean depths. In keeping with the theme, a large periscope allows guests to zoom in on their unexpected underwater surroundings, while bartenders dressed in submariner attire serve unique fusions of flavor which have been specifically developed to complement the new surroundings.

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