Guest Hotels are creating five arts club hotels in London, with guests getting arts events within the hotels and access to other events across the capital. The hotels will be stages for emerging talent from London's creative arts scene. Partners include the Institute of Contemporary Arts (ICA) and the Tate while Design Museum founder Stephen Bayley will be style director, and restaurateur Oliver Peyton.

The first 1000 members of their Concierge Club will be considered as founders and will be rewarded with a free night in any one of the hotels within Guest Hotels' collection. Member benefits include:

• Invitations to private views and exhibitions at the ICA, the V&A, the Architecture Foundation and many other arts venues
• Free entry to an ever-expanding list of galleries and museums.
• Access to exclusive events in Guest Hotels. Gain entry to 'closed door' cultural events.
• An annual Summer Party to rival the best parties in the capital.
• Members' events and behind the scenes tours, including Borough Market, Brick Lane, Camden Pub crawls and Mayfair nights.