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Laura Porter
Laura's London Travel Blog

By Laura Porter, About.com Guide to London Travel

London 2012 Olympics Logo Controversy

Wednesday June 6, 2007
The offocial logo for the London 2012 Olympics was launched yesterday and is receiving some terrible feedback. The animated version has had to be pulled as it caused epileptic seizures! Find out more from Epilepsy Action's statement. I'm hearing there's a petition with around 40,000 names to get rid of the logo so I think it's fair to say it's not popular. I think it looks like a bad heavy metal band's logo; especially with that typeface, yet the colors are very 1980s. And why can't they use a capital 'L' for London?

The Metro newspaper has devised the Invent a Logo game where you take the pieces of the official Olympic 2012 logo and make a new logo. I love the dog and two ducks version!

Let us know what you think of the new London 2012 branding by clicking on Comments below.
Comments
June 7, 2007 at 9:00 am
(1) Joshi says:

Jeez this is appallingly awful — harsh on the eyes, not easy to figure out, and that illiterate lowercase l. Back to the drawingboard designers and logo decision makers.

March 3, 2008 at 1:43 pm
(2) stefan says:

I can’t believe they are actually using this logo. I feel very bad for the person who made this logo as he is now being demolished. Perhaps may even lose his reputation. Horrible logo.

October 1, 2008 at 11:38 pm
(3) Logo Design Competition says:

The London Olympics Committee should have run a logo design contest for £300,000. The Committee would have got a much better design and saved £100,000!

Alec
DesignBay

June 4, 2009 at 9:19 pm
(4) Brendan says:

If you separate the numbers it spells ZION time to wake up people….

August 11, 2009 at 1:59 am
(5) laoshi says:

how much you say they were paid at rolff olins for designing it? £400,000? £100,000 per every part of this crazy puzzle? and it took one year to design it? this logo is utterly tasteless. and it also looks like two human figures with one figure (right one, crouching, with large head) is doing something to the left one (blowjob?)

November 23, 2009 at 5:05 pm
(6) charlie Wood says:

it looks like lisa simpson giving head……….

November 25, 2009 at 2:45 pm
(7) andy mcgirl says:

It looks awful, as someone said to me it looks like an inappropriate scene involving 2 Simpsons characters its horrendous

November 25, 2009 at 2:52 pm
(8) Ryan j says:

Just terrible… why do such large sums of money always seem to end up as rubbish?

December 5, 2009 at 12:47 am
(9) Chay says:

I think I agree with the facebook group. It kinda looks like Lisa Simpson doing something that no 8 year old should be doing…..

December 6, 2009 at 1:39 am
(10) anonymous says:

facebook reaction –> http://www.facebook.com/2012lisasimpson

December 15, 2009 at 10:33 am
(11) Jamie Pitman says:

It looks like Lisa Simpson giving head to Bart Simpson

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